Louis Vuitton
Louis Vuitton Malletier, commonly referred to as Louis Vuitton, or shortened to LV,is an international French
fashion house specializing in trunks, leather goods, ready-to-wear, shoes, watches, jewelry, accessories,
sunglasses, and books. Known the world over for its iconic LV monogram and logo, Louis Vuitton is one of the
most recognizable brands in the world. A long time symbol of prestige and wealth, the company commands
some of the highest prices in the international fashion market for its products.

Having started in 1854, Louis Vuitton is not only one of the oldest, but also one of the most legendary houses
of fashion in the world. It sells its products strictly through its own retail stores, small boutiques in high-end
department stores, and online through its website. Louis Vuitton competes directly with such luxury brands as
Versace, Hermès, Gucci, Dolce & Gabbana, Burberry, Dior, Chanel, Fendi, Armani, and Prada.
                                                              
Martin, Richard (1995). Contemporary fashion. London: St. James Press. pp. 750
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